Swiggy’s Ambush Marketing goes unnoticed – or does it?
Nowadays, brands are implementing their creative advertising and marketing strategies in full swing. From Zomato’s notifications to Cred’s TV adverts, businesses are trying out new […]
ambush marketing
Ambush marketing and trademark law in India
The word “Ambush Marketing” was first coined by marketing guru Jerry Welsh while he was working as a manager for American Express in the 1980s. […]