Brands in Metaverse: from the filing of trademarks to their enforcement
The term “Metaverse” broke into the public consciousness in October 2021 when Facebook renamed itself, Meta, a testament to its ambition in this new arena. […]
The term “Metaverse” broke into the public consciousness in October 2021 when Facebook renamed itself, Meta, a testament to its ambition in this new arena. […]
The word “Ambush Marketing” was first coined by marketing guru Jerry Welsh while he was working as a manager for American Express in the 1980s. […]
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